The 49-Point Selling Strategy

Shelly's innovative and comprehensive selling strategy is more than a marketing plan—although it does include a superlative marketing plan. It is a map to a goal. The goal? To ensure that you receive the best possible price for your home, in the shortest amount of time, and with the least inconvenience to you. The plan makes sure that your home is priced correctly, shows the best it can show, is marketed effectively and attracts qualified, motivated buyers. And of course, much more. Read on...

"Shelly...guided us through the delicate negotiations ... we are certain that without Shelly's expertise and diplomacy, we would still be searching for a home." S.Z.,Calabasas

Harness the Power of the Internet

High-end home buyers are more technologically sophisticated than ever, and today more buyers look for homes on the Internet than in the print media. Shelly's strategy provides unparalleled Internet coverage— as well as using the traditional outlets of print, mail and television advertising.

Elements of the Plan

The process takes you through the essential first steps of setting a price and preparing the home for sale. Next, Shelly prepares the marketing of your home. Photography will commence. He'll commission a Web site with your own Web address ( to showcase your home. And this is just the tip of the marketing iceberg. Once all the elements are created, Shelly coordinates the all-important launch of the initial marketing "blitz." Your home is on the market! Shelly arranges the showings with prospective buyers and with buyers' agents, and keeps you apprised of progress.

"We had a very tight, two week escrow which made the deal a real challenge, but there were no problems because of Shelly's meticulous follow-up." J.R. Burbank

Next in the process will evaluating offers (and buyers), and representing you in negotiations. Once an offer is accepted, Shelly shepherds the escrow through to completion, making sure that inspections, contingency periods—all the innumerable but crucial details—flow smoothly to the conclusion of escrow, when you will receive your check.

Find out more. Call Shelly today to learn about his plan to sell your home.

Learn the current value of your home, and find out more about the innovative selling plan. Call Shelly, Calabasas real estate agent, at 818.399.4043 or email .

Copyright 2005 Project Seven Development